In 2007, Jean-François Flechet brought back a 120lbs cast iron waffle maker from his native Belgium. He began baking the waffles he grew up with at the back of a produce store at Findlay Market. After a few weeks, the store was too congested with waffle-eating-people and the owner of the produce store told Jean-François we needed to find him a new home. The little waffle place grew, one waffle at a time to become a new Cincinnati favorite. From one person and a waffle iron, Taste of Belgium expanded into multiple food establishments including a full service restaurant serving breakfast, lunch, dinner and a unique weekend brunch with a large selection of Belgian beers and a wide selection of Genevers (Belgian national alcohol and the mother-of-all-gins).